My Background







About Me
About Me
I’m a London-based producer working across branded content, TVCs, music videos and short-form storytelling.
With over 7 years’ experience, I’ve produced work for brands including Channel 4, Lloyds, Adidas, Puma and Nando’s, alongside a range of music videos and creative projects. My work sits at the intersection of commercial storytelling and culture, balancing strong creativity with efficient, high-level delivery.
Born in Jamaica and raised in South East London, my perspective is rooted in culture, community and storytelling, which contribute both to the projects I take on and how I approach production.
I’ve led productions across the UK and internationally, managing projects from development through to post, working closely with agencies, clients, directors and talent to bring ideas to life.
Previously Head of Music and Content at Greatcoat Films, I’ve overseen a high volume of work across both brand and music, developing a strong ability to lead teams and deliver at scale.
Alongside producing, I mentor emerging creatives and run a network of over 1,000 industry professionals, creating opportunities and connections across the industry.
While my focus is on branded and commercial work, I remain open to creative projects that push ideas forward and have a strong cultural voice.
I’m a London-based producer working across branded content, TVCs, music videos and short-form storytelling.
With over 7 years’ experience, I’ve produced work for brands including Channel 4, Lloyds, Adidas, Puma and Nando’s, alongside a range of music videos and creative projects. My work sits at the intersection of commercial storytelling and culture, balancing strong creativity with efficient, high-level delivery.
Born in Jamaica and raised in South East London, my perspective is rooted in culture, community and storytelling, which contribute both to the projects I take on and how I approach production.
I’ve led productions across the UK and internationally, managing projects from development through to post, working closely with agencies, clients, directors and talent to bring ideas to life.
Previously Head of Music and Content at Greatcoat Films, I’ve overseen a high volume of work across both brand and music, developing a strong ability to lead teams and deliver at scale.
Alongside producing, I mentor emerging creatives and run a network of over 1,000 industry professionals, creating opportunities and connections across the industry.
While my focus is on branded and commercial work, I remain open to creative projects that push ideas forward and have a strong cultural voice.
"Life is a blessing and full of lessons. Fail, learn and grow, you are only competing against yourself"- Micheal



